A National Media Plan was drafted by PK Media, which was targeted for the UK market.The Campaign was targeted to capture the Afro Caribbean market, also to capture existing and New consumers, to bring price structure and brand awareness. PK Media managed the budget the campaign projects & all media placements.
Client Money Gram
Services Promotion
Year 2017
Link https://secure.moneygram.co.uk/
PK Media Ltd has worked with Money Gram, on their National Campaign.
Specific Targeted audience: Afro Caribbean
